I’M WITH THE BRAND (Common Brand Identity Mistakes and How to Avoid Them) If you’re like most business owners, you’ve probably spent a lot of time and energy coming up with a great brand name for your business. But have you given much thought to your brand’s overall look and feel? If not, you may be making some common mistakes that are causing confusion among customers, hindering sales, and undermining

THE PROFESSIONAL LIFE OF YOUR PERSONAL BRAND   Entrepreneur and CD Baby founder Derek Sivers once said: ‘How you do anything is how you do everything.’ It’s perfection in a soundbite, and never more true than when applied to your own personal brand. Social media today means that that when it comes to the personal and professional you, there is no separation of work and state. It’s over. Who you

BRANDING LESSONS FROM A 12 YEAR OLD When Asia Newson appeared on The Ellen Show earlier this year, she proved that even a confident 12 year old could teach us grown ups a few things about branding. That kid has got it down. http://www.superbusinessgirl.com/ Bright, personable and focused, she is the CEO of Super Business Girl, a hand-made candle company she started when she was just five years old. Asia