YOUR WEBSITE IS YOUR MOST POWERFUL PR TOOL A Website That Works: Harnessing the PR Power of the Internet When growing your brand and managing your business, there is no more important or powerful tool than your own website. This is the #1 tool you and your business fully control and should be the spot to start any successful public relations and marketing campaign. This invaluable weapon in your public
WHY IMAGINARY PEOPLE DON’T BUY Marketing works well when it’s targeted, but you need know who you are selling to. For that to happen every business needs to know their customer avatar. But what is that exactly? Customer Avatar An avatar is a representation of a person who is real and has real problems that you can solve. You need to work out where this person lives, what they want,
7 STEPS TO EFFECTIVE MARKETING Marketing your business goes beyond presenting a product or service to the public for purchase. Consumers today are not content to buy what you market just because you tell them to. They research on their own, on their own time, before making the purchase decision. Here are some tips to help you create and execute an effective marketing plan. 1. Research your market Still to
Business has not always embraced the concept of marketing. Until the 1950s, marketing as a way to reach customers didn’t exist. Unfortunately, many businesses are still stuck in the past where marketing is concerned. So how do you ensure your business isn’t stuck in yesteryear, but instead is utilizing marketing’s role in today’s global marketplace? You have to understand the value of the marketing concept and where to put the
3 WAYS YOUR BUSINESS CAN ATTRACT MILLENNIAL CUSTOMERS Here’s hoping this new year has you cashing in on success with the execution of your digital strategy! It’s no surprise that businesses are chomping at the bit to attract millennial customers. Millennials–born between 1980 and 2000–are the largest generation in U.S. history. According to Accenture, millennials will spend $600 billion this year. As a business owner, how can you
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