customer

The Value of Effective Marketing Begins with the Customer

Business has not always embraced the concept of marketing. Until the 1950s, marketing as a way to reach customers didn\’t exist. Unfortunately, many businesses are still stuck in the past where marketing is concerned. So how do you ensure your business isn\’t stuck in yesteryear, but instead is utilizing marketing\’s role in today\’s global marketplace? …

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3 Ways Your Business Can Attract Millennial Customers

  3 WAYS YOUR BUSINESS CAN ATTRACT MILLENNIAL CUSTOMERS   Here’s hoping this new year has you cashing in on success with the execution of your digital strategy! It\’s no surprise that businesses are chomping at the bit to attract millennial customers. Millennials–born between 1980 and 2000–are the largest generation in U.S. history. According to …

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