The 4 E’s for E-asy & Engaging Social Media

I get asked this question all the time: What should my business be doing on social media? In my experience there are 4 things you should ask yourself about your company’s social media. Does your social media… Engage? Enlist? Educate? Entertain? For maximum engagement, your social media has to offer all ‘4 E’s’ in equal balance. If people engage with your business content they will be loyal and importantly, they