I get asked this question all the time: What should my business be doing on social media? In my experience there are 4 things you should ask yourself about your company’s social media. Does your social media… Engage? Enlist? Educate? Entertain? For maximum engagement, your social media has to offer all ‘4 E’s’ in equal balance. If people engage with your business content they will be loyal and importantly, they

NOT A SELFIE IN THE BUNCH 7 Pictures Every Business  Must Post on Social Media Your business may be ready for its close-up, but before you upload shots to social media, make sure you snap strategically. Here are the seven types of pictures to post in order to engage consumers and drive your sales.   Invest in a Full-On Professional /Glamour Shot It’s important to have a picture in which your product is