HOW TO MAKE THE MEDIA LOVE YOU More Good Stuff You Need to Know There\’s nothing more intoxicating to the media than someone who has a powerful message, a strong brand and great delivery. You never want to miss an opportunity when the media shoot their cupid\’s arrow in your direction so it\’s up to …
How to Make the Media Love You: More Good Stuff You Need to Know Read More »
Marketing campaigns, when done incorrectly, can be difficult and expensive affairs. Each mistake you make can cost your small business not just money, but time. However, there are certain mistakes that will ripple past the clock and your bank account. These mistakes are the most dangerous ones of all, and the ones you should be aware …
6 Costly Marketing Mistakes You Can\’t Afford to Make Read More »
WHAT IS YOUR MILLENNIAL SALES STRATEGY? One of the largest concerns in the PR, marketing, and advertising sectors today is how to reach millennials, anticipate millennial shopping behavior, and ultimately take advantage of one of the most potentially lucrative portions of consumers out there. The only problem is that there is more data and less …
THE TESTIMONIAL STRATEGY THAT EVERY BUSINESS OWNER SHOULD FOLLOW As a business owner, featuring authentic customer experiences can significantly boost your business. Here\’s how to collect, select, and display the most compelling reviews on your website. Why are testimonials so important? Research proves most people rely on reviews when making purchase decisions. Case in point, …
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Business has not always embraced the concept of marketing. Until the 1950s, marketing as a way to reach customers didn\’t exist. Unfortunately, many businesses are still stuck in the past where marketing is concerned. So how do you ensure your business isn\’t stuck in yesteryear, but instead is utilizing marketing\’s role in today\’s global marketplace? …
The Value of Effective Marketing Begins with the Customer Read More »
Before you hire a publicist, you really need to know what to ask them in order to make a good decision. Sometimes, the person in charge of the hiring decision has little or no experience with public relations or marketing teams (which is normal, and hence they have a need to hire one). We\’ve …
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5 KEY REASON FOR ENTREPRENEURS AND BUSINESSES TO OUTSOURCE THEIR PUBLIC RELATIONS AND MARKETING Outsourcing your Public Relations and Marketing is an essential aspect of driving your business forward. Sometimes it needs an objective eye to tell your story well and with conviction. However innovative and successful your company, it\’s unlikely that customers will …
THREE BASIC ESSENTIALS ABOUT PR YOU NEED TO KNOW IT\’S ABOUT NEWS People ask me all the time, what is PR? In a nutshell, it\’s about news. Yes, it\’s about other things but public relations is news. That\’s what drives it. Literally, it\’s the word \’new\’ with an \’s\’. If it\’s new it makes news, …
Basic Essentials About PR You Need to Know – Three Tips Read More »
YOUR 5 POINT PUBLIC RELATIONS PRESCRIPTION Public Relations plans are more important to businesses than ever before. With the Internet finding its way to every phone and home, it\’s easier to stay connected to customers and construct marketing plans with enormous reach. It\’s up to you to meet this challenge head on, and …
5 MUST-KNOW TECHNIQUES THAT GET RETURN CUSTOMERS FOR YOUR BUSINESS Attracting customers is not as difficult as it sounds. People are generally open to trying new products and services, if you angle your offering correctly, provide value and have the right combination of public relations and marketing. Your real problem is getting return customers for your business. …
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