5 Tips for a Powerful Publicity Campaign Publicity is a powerful tool that can help businesses of all sizes to achieve their goals. However, many business owners still don’t fully understand how to leverage PR for success. Here are five smart tips that you can use to get the most out of your publicity efforts: 1. Make sure your press release is newsworthy and has full visual support. A boring
NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING “UNIGNORABLES” There are four things you have to pay attention to when marketing your business. I call them ‘the unignorables’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This quality quartet will form the basis of your success as a business owner, and are
5 TIPS FOR CREATING VIRAL CONTENT Not a week goes by without someone asking me “How do I get my content to go viral?” Get a dancing baby or cat in your family and inquire about sponsorships. Ok, there are a few other techniques too. Publishing viral content is one of the best marketing and traffic-generation methods available to website owners today. Viral content has the potential to attract
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