3 WAYS YOUR BUSINESS CAN ATTRACT MILLENNIAL CUSTOMERS Here’s hoping this new year has you cashing in on success with the execution of your digital strategy! It\’s no surprise that businesses are chomping at the bit to attract millennial customers. Millennials–born between 1980 and 2000–are the largest generation in U.S. history. According to …
3 Ways Your Business Can Attract Millennial Customers Read More »
YOUR MOST POWERFUL MARKETING TOOL IS $3 So many people are underutilizing the cheapest tool for a marketing strategy that guarantees the best results. Sure as spring follows winter, your business has seasons, holidays and cycles– if for no other reason than your customers and suppliers do. How to best get in synch with …
3 SIMPLE WAYS TO BOOST TRAFFIC TO YOUR WEBSITE Boosting your website traffic increases the amount of potential customers and subscribers viewing your content. A well-crafted landing page can then be used to encourage visitors to buy your products, subscribe to your blog or sign up for your newsletter. However, driving traffic to your website …
Los Angeles, CA — Nov. 18, 2016 – Black Ink PR (“BIPR”), a boutique PR agency specializing in global tourism, travel and lifestyle brands, today announced it is pleased and proud to have won two PRism “Awards for Excellence” at the 52nd Annual Public Relations Society of America – L.A. (“PRSA-LA”) Awards Show. PRSA-LA is …
Black Ink PR Wins Two PRism Awards at PRSA-LA 52nd Annual Awards Read More »
WHAT\’S YOUR SPECIAL DAY Earlier this year Krispy Kreme Doughnuts claimed their special day – and now I want to know what is yours? I\’m not talking about your birthday. Yeah, I know you\’re special but this time I\’m talking about your special business day. What do I mean by that? This is a …
Claim Your Special Business Day and Make Big Bucks Read More »
5 TIPS FOR CREATING VIRAL CONTENT Not a week goes by without someone asking me “How do I get my content to go viral?” Get a dancing baby or cat in your family and inquire about sponsorships. Ok, there are a few other techniques too. Publishing viral content is one of the best marketing …
8 SOCIAL MEDIA PR TECHNIQUES TO BEAT THE COMPETITION In the past few years, social media has revolutionized the world of marketing. According to Pew Research Center, around 65 percent of American adults use social media, and new communication channels are emerging for social media PR all the time. This presents a huge opportunity for …
8 Social Media PR Techniques to Beat the Competition Read More »
LOS ANGELES MARKETING: WELCOME TO THE WINNER\’S CIRCLE, BRANDED-TO-PERFECTION AND ALWAYS OPEN – MILT & EDIE\’S DRYCLEANERS! When it comes to Los Angeles marketing, there are some companies that get it right. Congratulations to Milt & Edie\’s, the first drycleaners to be indoctrinated into Black Ink PR’s prestigious Winner’s Circle. You need to be one …
Reputation Marketing will help take your business to the next level! Good reputation marketing means money for the rest of your life. You should never underestimate the cost of a poor reputation. If you don\’t have a good reputation now, you might as well be out of business. A good reputation in today\’s business world …
MARKETING LESSONS FROM PT BARNUM “Without promotion something terrible happens. Nothing!” declared Phineas Taylor Barnum, 19th century entertainer, businessman and circus king. And he was right. When he passed away in 1891 at the age of 80, he was so well known, he was given more column inches than any other celebrity who had …
