Three Essential Marketing Channels for Business You Need Now – and why “the next big thing” already exists. When it comes to online marketing that won\’t break the bank, every small business owner is looking for “the next big thing” to gain an edge over their competitors.However, some of the most effective, lead-generating online marketing tactics …
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THE GROUND RULES OF BUILDING BRAND LOYALTY ON TWITTER Small and large businesses alike can increase their revenue and customer base by building brand loyalty on Twitter. The lion\’s share of importance is remaining present in consumers\’ minds. People spend hours a day on social media sites; businesses better tune in and build …
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FIVE BRAND BUILDING BLOCKS FOR 2015 2015 is all about finding a way to allow your brand to evolve. There has never been a better time to look at how you can move with the times and focus on what you can change for the better. You don\’t have to be perfect, you just …
EVERYTHING IS PR (Whether You Think It Is Or Not) PR is everything. Public relations should be at the forefront of every choice you make for you or your company. Think your company can’t afford to hire a publicist? We think you can’t afford not to. Every photo you share, every word you share, …
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HOW TO GET ON THE RED CARPET – A TASTY RECIPE Everyone dreams of winning an award and strutting on the red carpet. But how do you get there? Here’s a recipe for how Black Ink PR gets clients into the spotlight. Whether you’re a travel destination, a hotel, a restaurant, chef, attraction, lifestyle guru …
FIVE SATISFYING – AND DOABLE – NEW YEAR RESOLUTIONS YOUR BUSINESS NEEDS RIGHT NOW! New Year resolutions suck, right? Let\’s get real, you are never going to learn how to play the violin. But when it comes to business, reflecting on what\’s been and then setting out your goals for the coming year is not …
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SOCIAL MEDIA SELLING:THINK YOU\’RE NOT SELLING? THINK AGAIN I hear this a lot: “Why do I have to interact on social media? It\’s not making me any money.” Sure, you may not be making immediate or apparent direct sales over Twitter, Facebook or any other online platform you use but that doesn\’t mean you\’re …
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LESSONS FROM KATHY GRIFFIN: FORGET KNOCKING ON DOORS, WHERE\’S YOUR SIDE WINDOW? It took the comedian Kathy Griffin a long time to find success. She knocked on hundreds of showbiz doors until in her own words, she found \’the side window\’ and phenomenal success followed. Until then, no matter how hard she tried, as …
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HASHTAG HARMONY: FIVE RULES TO MAKE YOUR HASHTAGS SING Social media is now so slick and sassy that the once humble hashtag has become a powerful marketing tool. Every media platform now uses hashtags to engage their audience because a well planned hashtag campaign can take an idea that is good in its inception, and …
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HOW TO NAIL THE CUSTOMER EXPERIENCE: Making the people who pay you money feel good about spending it. Recently, I had an experience that made me take a long hard look at the essence of customer experience, and what as business-owners, we want our clients to feel when they interact with us. I would hope …
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