THE NEW WORLD OF MARKETING IS HUMAN The world of marketing has changed drastically. For your business, that means you\’ll either be keeping up or risk losing customers. Marketing is no longer a bunch of spam emails, cold intro or an opportunity to “throw it against the wall” and see what sticks. Currently, marketing is at …
Hello all! Hope everyone is managing to stay safe and healthy.Times are pretty unusual. It seems like many of us are watching a lot more Netflix than we typically do. A recent deep dive into the platform\’s Tiger King (I never thought I\’d watch but I caved into the dark side and did) yielded some simple, powerful …
3 PR Lessons from The Tiger King to Help Your Business ROAR Read More »
HOW DO YOU KEEP THE MEDIA AND MARKETING LOVE ALIVE? PR, marketing and social media is not just a labor of love, it\’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for …
How Do You Keep the Media and Marketing Love Alive? Read More »
SPREAD THE LOVE Hearts, flowers and chocolate are everywhere as the theme of love is promoted during Valentine\’s Day. Spreading the love can be fun with all the cute, romantic and even quirky gifts you can buy for the ones you love. But how about your customers? Are you spreading the love to them? While …
Be Seen. Be Heard. Be Known. 5 Easy SEO Strategies to Use in Your Marketing and PR Campaigns There is nothing worse in business than doing great work and having no one see it. Businesses that can’t be found today are doomed to fail tomorrow. Search engine optimization helps your content rank higher in search …
5 Easy SEO Strategies to Use in Your Marketing and PR Campaigns Read More »
HOW TO USE INSTAGRAM STORIES FOR YOUR BUSINESS Any creative business owner will tell you that to catch your audience\’s attention, you have to learn how to adapt to new platforms. The impact of Instagram on consumers is undeniable. So, if you have ever thought of using this platform to elevate your business, now is …
6 Ways to Connect with a Journalist If you ask any journalist what question they hear all the time, they probably will tell you: \”How can I get coverage in your newspaper or on blog?\” As a publicist, I get the same question all the time. The answer? You need to get their attention. And …
CUSTOMER EXPERIENCE: YOUR #1 WORRY Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience. Why? Because in this modern age everyone talks, shares, …
EVERYTHING IS PR (WHETHER YOU THINK IT IS OR NOT) PR is everything. Public relations should be at the forefront of every choice you make for you or your company. Think your company can’t afford to hire a publicist? We think you can’t afford not to. Every photo you share, every word you share, every …
Everything Is PR (Whether You Think It Is Or Not) Read More »
Why Your Marketing Needs To Be Memorable In marketing the only way to stand out is to be memorable, and the key to doing that is to make it both intentional and emotional. Your message needs to be true to whatever product or service you’re offering. It should to be clear and empathetic. Ultimately, your marketing …
