TRAVEL PR: Are You Giving People Enough Reason to Escape? When it comes to travel marketing there is only one thing you\’re truly marketing and that is the idea of escape. How you market such an ethereal yet exhilarating concept is everything. It has to be more than just chocolates and a nice bottle of …
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EARNED, OWNED AND SOCIAL MEDIA EXPLAINED At Black Ink PR & Marketing we approach media in three ways; through Earned Media, Social Media and Owned Media. Integrated skillfully, these essential elements can propel you from the bleachers to the diamond. But what exactly is earned, owned and social media? It\’s difficult to grasp why …
MARKETING TRIBES: Set Your Brand Apart by Joining a Subculture Some huge brands, such as Coca-Cola and McDonalds, try to appeal to almost everyone, and they make huge profits around the world. But not every brand can appeal to everyone. Some brands, such as Mountain Dew and Pabst Blue Ribbon are aimed much more directly …
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HELLO FROM HOLLYWOOD! We had a facelift, need one too? Hello from the showbiz capital of the world! We\’re sorry that we\’ve been absent from your inbox for a few weeks, but with good reason. Everybody in Hollywood gets some work done and we decided it was time for an update too. Check out …
Hello from Hollywood! We had a facelift, need one too? Read More »
A PUBLICIST\’S GUIDE TO CLASSY, SHAMELESS SELF-PROMOTION I have a revelation for you and it\’s probably not what you\’re expecting from this mailer. It\’s this: successful self-promotion has nothing to do with you, it\’s a way of being of service to others. Self-promotion is not just about shouting the loudest or being the most …
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Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here\’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. …
THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that …
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NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING \”UNIGNORABLES\” There are four things you have to pay attention to when marketing your business. I call them \’the unignorables\’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This …
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HOW TO MAKE THE MEDIA LOVE YOU More Good Stuff You Need to Know There\’s nothing more intoxicating to the media than someone who has a powerful message, a strong brand and great delivery. You never want to miss an opportunity when the media shoot their cupid\’s arrow in your direction so it\’s up to …
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THE PROFESSIONAL LIFE OF YOUR PERSONAL BRAND Entrepreneur and CD Baby founder Derek Sivers once said: \’How you do anything is how you do everything.\’ It\’s perfection in a soundbite, and never more true than when applied to your own personal brand. Social media today means that that when it comes to the personal …
