A PUBLICIST\’S GUIDE TO CLASSY, SHAMELESS SELF-PROMOTION I have a revelation for you and it\’s probably not what you\’re expecting from this mailer. It\’s this: successful self-promotion has nothing to do with you, it\’s a way of being of service to others. Self-promotion is not just about shouting the loudest or being the most …
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Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here\’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. …
THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that …
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NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING \”UNIGNORABLES\” There are four things you have to pay attention to when marketing your business. I call them \’the unignorables\’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This …
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HOW TO MAKE THE MEDIA LOVE YOU More Good Stuff You Need to Know There\’s nothing more intoxicating to the media than someone who has a powerful message, a strong brand and great delivery. You never want to miss an opportunity when the media shoot their cupid\’s arrow in your direction so it\’s up to …
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THE PROFESSIONAL LIFE OF YOUR PERSONAL BRAND Entrepreneur and CD Baby founder Derek Sivers once said: \’How you do anything is how you do everything.\’ It\’s perfection in a soundbite, and never more true than when applied to your own personal brand. Social media today means that that when it comes to the personal …
Marketing campaigns, when done incorrectly, can be difficult and expensive affairs. Each mistake you make can cost your small business not just money, but time. However, there are certain mistakes that will ripple past the clock and your bank account. These mistakes are the most dangerous ones of all, and the ones you should be aware …
6 Costly Marketing Mistakes You Can\’t Afford to Make Read More »
WRAPPING UP THE PR & MARKETING YEAR AND PLANNING AHEAD How do you wrap up your business year and start planning for next year’s marketing and public relations campaigns? I’d say give yourself a break and start with your successes. Celebrate the positives and aim to improve upon the negatives. Many people start with where …
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WHAT IS YOUR MILLENNIAL SALES STRATEGY? One of the largest concerns in the PR, marketing, and advertising sectors today is how to reach millennials, anticipate millennial shopping behavior, and ultimately take advantage of one of the most potentially lucrative portions of consumers out there. The only problem is that there is more data and less …
7 STEPS TO EFFECTIVE MARKETING Marketing your business goes beyond presenting a product or service to the public for purchase. Consumers today are not content to buy what you market just because you tell them to. They research on their own, on their own time, before making the purchase decision. Here are some tips to …
