Three Super Simple Tips to Improve Your Businesses “Likeability Factor” (Especially if you have a challenging topic) Don’t know where to start somedays? Start by asking “How can my business be more friendly and approachable?” When businesses work well, customers feel part of their tribe and return often with their dollars. Everyone wants to do business with people they like. At best – your customers are your advocates and share
HOW TO BECOME AN SME (SUBJECT MATTER EXPERT) ON LINKEDIN LinkedIn has become the leading B2B social media platform around the globe. In order to compete for the attention of your audience on such a big scale, you need to be a recognized Subject Matter Expert or SME. Here are just a few things to keep in mind as you build your reputation as a reliable expert on your subject
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Aug 2017
5 Ways to Build an Online Social Media Audience
Your social media audience is everything in PR and marketing, it’s the largest open focus group you could ever hope for right at your fingertips. Build it, nurture it, participate with it, listen to it and direct it. A loyal audience is the key to a successful brand and you will face a lot of competition. There are so many places people can go for their content these days that you
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Apr 2017
Your 5 Point Public Relations Prescription
YOUR 5 POINT PUBLIC RELATIONS PRESCRIPTION Public Relations plans are more important to businesses than ever before. With the Internet finding its way to every phone and home, it’s easier to stay connected to customers and construct marketing plans with enormous reach. It’s up to you to meet this challenge head on, and you can do that by having your PR plan in place. Whatever questions people ask, you must
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Aug 2016
5 Tips For Creating Viral Content
5 TIPS FOR CREATING VIRAL CONTENT Not a week goes by without someone asking me “How do I get my content to go viral?” Get a dancing baby or cat in your family and inquire about sponsorships. Ok, there are a few other techniques too. Publishing viral content is one of the best marketing and traffic-generation methods available to website owners today. Viral content has the potential to attract
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Jul 2015
Your Audience Is Your Biggest Marketing Asset
YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at the back of the room. But it was the headliners who were the most valuable commodity. If they had the power
Content marketing has long been an effective strategy for building leads, developing prospects, and making sales. The strategy is an established one from startups to blue chips, primarily because it has been proven to work. A successful content marketing campaign can help to establish stories, concepts, and brand values in the eyes of consumers, allowing you to cultivate your target audience. While there is no one-size-fits-all method for content
