A Winning Press Release –The Ultimate Guide to Getting It Right Any journalist can tell you they get far more press releases than they can deal with. That’s why you need to grab their attention – and keep it – with a well written, convincing, and compelling press release. If you can’t, the delete button is ready and waiting. Before you start writing, think about your release from the journalist’s point
“MARKETING CHAMPIONS” WITH MARGOT BLACK FROM BLACK INK PR So excited to speak with Howard Wolpoff in his “Marketing Champions” segment of Daily Ad Brief where we discussed various topics on Marketing, such as what what makes a good story. Give it a watch at Daily Ad Brief.com
HELLO FROM HOLLYWOOD! We had a facelift, need one too? Hello from the showbiz capital of the world! We’re sorry that we’ve been absent from your inbox for a few weeks, but with good reason. Everybody in Hollywood gets some work done and we decided it was time for an update too. Check out our fresh new website update at www.blackinkpr.com It’s such a good nip and tuck, you’d
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Jan 2017
In Praise of High Standards in Journalism and PR
IN PRAISE OF HIGH STANDARDS IN JOURNALISM AND PR At Black Ink PR we work with clarity, conviction, courage and we always value high standards. Working with integrity is at the foundation of what we do. I absolutely love my profession, and one of my greatest joys is working with dedicated journalists and supporting them and their work. The relationships we have built over more than 20 years
04
May 2016
The Importance of a Good Reputation
Reputation Marketing will help take your business to the next level! Good reputation marketing means money for the rest of your life. You should never underestimate the cost of a poor reputation. If you don’t have a good reputation now, you might as well be out of business. A good reputation in today’s business world is more than your mom in high school saying don’t wear your skirt too short.
BLACK INK PR WINS PRESTIGIOUS POPPY AWARD FOR BEST PUBLIC RELATIONS CAMPAIGN! Looking for an excellent tourism campaign? Do you want superb hotel marketing and exemplary, award-winning execution from the publicist you hire? Call Black Ink PR. We’re celebrating with tea and tiaras in the office this wee. Black Ink PR won Best Public Relations Campaign in our category at the prestigious Visit California Poppy Awards. Our win was for
Black Ink PR Wins Two Prism Awards at PRSA-LA 51st Annual Awards Los Angeles, CA — Nov. 9, 2015 – Black Ink PR (“BIPR”), a boutique public relations agency specializing in global tourism, travel, lifestyle brands and entrepreneurs, today announced it won two major Awards for Excellence at the 51st Annual PRSA-LA PRism Awards Show this past Wednesday night. The Public Relations Society of America, L.A. Chapter (“PRSA-LA”) bestowed its
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Aug 2015
How to Grab the Attention of a Goldfish
HOW TO GRAB THE ATTENTION OF A GOLDFISH Human beings now have shorter attention spans than goldfish. Are you still with me? Great. I’ll keep this brief. According to scientists, our tech-driven age has left humans with such a short attention span that even the humble goldfish can hold a thought for longer. Microsoft surveyed 2,000 participants in Canada earlier this year to look at brain activity and discovered
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Jul 2015
Your Audience Is Your Biggest Marketing Asset
YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at the back of the room. But it was the headliners who were the most valuable commodity. If they had the power
08
Jul 2015
Five Things Publicists Should Tell Their Clients
1. It’s Not Happening Overnight The reason your story isn’t happening immediately is complex. One thing I’m asked all the time is “Are you connected?”. Yes, I am. I have many contacts and connections but I don’t know anyone who will print a crappy story just because I know them. I’d rather bank on my storytelling skills than my feminine charms. Also, sometimes journalists are busy and will miss something
5 Social Media Travel Marketing Tips for Businesses Being involved with a particularly socially orientated industry, travel inspired companies can enjoy great rewards from adopting a carefully planned social media travel marketing strategy. Today, the vast majority of people turn to the Internet when it comes to planning their holidays. Consumers invariably look at things like hotel reviews, destination overviews, flight comparison websites, travel blogs and a wealth of other
FIVE SATISFYING – AND DOABLE – NEW YEAR RESOLUTIONS YOUR BUSINESS NEEDS RIGHT NOW! New Year resolutions suck, right? Let’s get real, you are never going to learn how to play the violin. But when it comes to business, reflecting on what’s been and then setting out your goals for the coming year is not only achievable and desirable but hugely satisfying. There isn’t a better time for a fresh
