How Modern Brands Use Earned, Owned, and Social Media to Stand Out, Get Coverage, and Drive Measurable Results In a crowded digital landscape, being seen is no longer enough. Brands must be seen with meaning. This guide breaks down a practical, creative framework rooted in earned, owned, and social media that businesses, marketers and …
Welcome to the Black Ink PR Year End Wrap Up – Your Guide to Winning in PR, Marketing, and Social Media As we close out 2025, it’s time to set the stage for a standout 2026. Whether you’re a CEO, business owner, or personal brand builder, visibility is your superpower—but only if you’ve got your …
WANT MORE VISIBILITY? There are eight things you must pay attention to if you want your business to stay visible, relevant, and irresistible. There are eight things you must pay attention to if you want your business to stay visible, relevant, and irresistible. At Black Ink PR & Marketing, we call them the Unignorables. Because if you …
How to keep your business visible, relevant, and irresistible. Do these 8 things… Read More »
August brings the perfect opportunity to strategize for the upcoming and lucrative HOLIDAY SEASON. This pivotal month marks the beginning of serious media possibilities and exposure. We include in our packages strategic holiday planning, visual strategy, social strategy, and ads strategy presenting a prime opportunity to secure editorial media at advantageous rates (our lowest …
Hope you’re having a fabulous summer – beach time, fun time, a little playtime in the sunshine. It’s easy to get lazy during this quarter, however there is one essential focus that you need to sharpen this month to bring you and your business future success and that’s what we are going to discuss in …
Winning Holiday Marketing Strategies for Business Owners Read More »
The 5 Most Effective Lead Generation Strategies Generating leads for a business is essential for growth. However, it can be difficult to know which lead generation strategy is best for your company. There are many ways to generate leads, especially online. The key is finding what works best for your business. Content Marketing Content marketing …
MARKETING PSYCHOLOGY: 4 Tactics to Make Customers Sell Themselves Implementing sales tactics based on psychological principles doesn’t mean using deceptive or dishonest means to somehow trick your prospects into making a purchase. Instead, it focuses on taking note of certain sentiments and biases that may influence consumer buying decisions. There are countless ways to incorporate …
How to Use Your Lemonade Stand Experience to Succeed in Business Lemonade stands have been teaching kids about how to run a business for generations. Remember the old Peanuts cartoon where Lucy dispenses advice instead of drinks for five cents, and then Snoopy undercuts her for two cents? Even if your neighborhood was less competitive …
DO YOU KNOW YOUR MARKETING ACRONYMS? Marketers at every level enjoy bandying about a few trendy acronyms to explain their work. Here are some of our favorites: Baby Marketer CTA, CTR, CMS YA Marketer TOFU, MOFU, BOFU Mature Marketer ICP Boomer Marketing Boss Whitepaper And here’s what they all stand for – CTA – Call …
Three Super Simple Tips to Improve Your Businesses “Likeability Factor” (Especially if you have a challenging topic) Don’t know where to start somedays? Start by asking “How can my business be more friendly and approachable?” When businesses work well, customers feel part of their tribe and return often with their dollars. Everyone wants to do …
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