ARE YOU THE PROBLEM WITH YOUR MARKETING? In marketing you need commitment, consistency and a plan. At Black Ink PR we are dedicated to helping small and medium businesses that need to outsource their marketing. We’re like a CMO for those who don’t have full time staff, the resources or can’t manage it themselves. But no matter who is doing your marketing, you still need to show up and participate in some

PR, MARKETING AND SOCIAL: HOW DO YOU KEEP THE LOVE ALIVE?   PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in

IN PRAISE OF THE ART OF MARKETING I truly believe that marketing is a form of love. It is an art form that can bring joy, a huge sense of achievement and extraordinary results in business. Marketing in its purest sense speaks to humanity one-to-one in a way that it reaches many. It is so much more than just throwing anything at a wall to see if it makes you

WHY MAKE A WISH WHEN YOU CAN MAKE A PLAN Dear Beautiful People, I want you to succeed in 2019. However, I cannot believe how many times I meet people without any plan. As founding father Benjamin Franklin famously said: “If you fail to plan, you are planning to fail.” There is an epidemic of distraction in the world right now and if you have no business plan then you

GREAT MARKETING: Make It Picture Perfect People will always share a moment that is picture perfect. Social media is full of excited travelers who regularly upload their vacation photos. In 2018 it’s become second nature to share. And why not? Everyone is online these days. The figures are astounding; Twitter now has 335 million users, Instagram has 800 million users and now one billion people use Facebook.  If just a

WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN   There are very few things in life that don’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client base. Marketing and PR are live endeavors. Done well, they can be visceral, exciting and

NO-ONE EVER GOES TO THE EMPTY RESTAURANT. Why You Need to Market When You’re Busy The biggest key to business success is to market when you’re busy. So when people tell me they are too busy to market I know they are doomed. Either you’re doing it yourself or you’re giving it to someone else to do – but you must be consistent, you must have a strategy and you

MARKETING TRIBES: Set Your Brand Apart by Joining a Subculture Some huge brands, such as Coca-Cola and McDonalds, try to appeal to almost everyone, and they make huge profits around the world. But not every brand can appeal to everyone. Some brands, such as Mountain Dew and Pabst Blue Ribbon are aimed much more directly at certain types of people, giving them a safe market position within a particular subculture.

Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. Tactics:  A key element of strategy, tactics are actions carefully planned to achieve a specific

THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM   If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that worked to build your business yesterday might be outdated tomorrow. That can make it tricky

Marketing campaigns, when done incorrectly, can be difficult and expensive affairs. Each mistake you make can cost your small business not just money, but time. However, there are certain mistakes that will ripple past the clock and your bank account. These mistakes are the most dangerous ones of all, and the ones you should be aware of at all times. Here they are: 1. Not Marketing at All The worst marketing

WRAPPING UP THE PR & MARKETING YEAR AND PLANNING AHEAD How do you wrap up your business year and start planning for next year’s marketing and public relations campaigns? I’d say give yourself a break and start with your successes. Celebrate the positives and aim to improve upon the negatives. Many people start with where they went wrong but you should really allow yourself a moment to look at what you