7 STEPS TO EFFECTIVE MARKETING Marketing your business goes beyond presenting a product or service to the public for purchase. Consumers today are not content to buy what you market just because you tell them to. They research on their own, on their own time, before making the purchase decision. Here are some tips to …
Survey Says – Market research surveys are an invaluable tool to grow your business. Have you used one recently? When used effectively, market surveys can help you understand your current customers and find new ones, or new ways to serve existing ones. Done well, they are golden. Unfortunately, the effectiveness of a survey is largely dependent …
Master Marketer Research Tips to Increase Your Survey\’s Response Rate Read More »
Business has not always embraced the concept of marketing. Until the 1950s, marketing as a way to reach customers didn\’t exist. Unfortunately, many businesses are still stuck in the past where marketing is concerned. So how do you ensure your business isn\’t stuck in yesteryear, but instead is utilizing marketing\’s role in today\’s global marketplace? …
The Value of Effective Marketing Begins with the Customer Read More »
Your social media audience is everything in PR and marketing, it\’s the largest open focus group you could ever hope for right at your fingertips. Build it, nurture it, participate with it, listen to it and direct it. A loyal audience is the key to a successful brand and you will face a lot of competition. …
5 KEY REASON FOR ENTREPRENEURS AND BUSINESSES TO OUTSOURCE THEIR PUBLIC RELATIONS AND MARKETING Outsourcing your Public Relations and Marketing is an essential aspect of driving your business forward. Sometimes it needs an objective eye to tell your story well and with conviction. However innovative and successful your company, it\’s unlikely that customers will …
5 MUST-KNOW TECHNIQUES THAT GET RETURN CUSTOMERS FOR YOUR BUSINESS Attracting customers is not as difficult as it sounds. People are generally open to trying new products and services, if you angle your offering correctly, provide value and have the right combination of public relations and marketing. Your real problem is getting return customers for your business. …
5 Must-Know Techniques That Get Return Customers for Your Business Read More »
HOW TO DANCE YOUR WAY INTO MY MARKETING HEART Resolution time. Early January and I\’m in the kitchen cooking with my husband. We\’re talking about our goals for the year and having some fun. On a professional level, I run a Los Angeles public relations boutique. On a personal level, I want to dance …
3 WAYS YOUR BUSINESS CAN ATTRACT MILLENNIAL CUSTOMERS Here’s hoping this new year has you cashing in on success with the execution of your digital strategy! It\’s no surprise that businesses are chomping at the bit to attract millennial customers. Millennials–born between 1980 and 2000–are the largest generation in U.S. history. According to …
3 Ways Your Business Can Attract Millennial Customers Read More »
YOUR MOST POWERFUL MARKETING TOOL IS $3 So many people are underutilizing the cheapest tool for a marketing strategy that guarantees the best results. Sure as spring follows winter, your business has seasons, holidays and cycles– if for no other reason than your customers and suppliers do. How to best get in synch with …
5 TIPS FOR CREATING VIRAL CONTENT Not a week goes by without someone asking me “How do I get my content to go viral?” Get a dancing baby or cat in your family and inquire about sponsorships. Ok, there are a few other techniques too. Publishing viral content is one of the best marketing …
