Marketing

6 Costly Marketing Mistakes You Can\’t Afford to Make

Marketing campaigns, when done incorrectly, can be difficult and expensive affairs. Each mistake you make can cost your small business not just money, but time. However, there are certain mistakes that will ripple past the clock and your bank account. These mistakes are the most dangerous ones of all, and the ones you should be aware …

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Master Marketer Research Tips to Increase Your Survey\’s Response Rate

Survey Says – Market research surveys are an invaluable tool to grow your business. Have you used one recently? When used effectively, market surveys can help you understand your current customers and find new ones, or new ways to serve existing ones. Done well, they are golden. Unfortunately, the effectiveness of a survey is largely dependent …

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The Value of Effective Marketing Begins with the Customer

Business has not always embraced the concept of marketing. Until the 1950s, marketing as a way to reach customers didn\’t exist. Unfortunately, many businesses are still stuck in the past where marketing is concerned. So how do you ensure your business isn\’t stuck in yesteryear, but instead is utilizing marketing\’s role in today\’s global marketplace? …

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5 Key Reasons for Entrepreneurs and Businesses to Outsource Their Public Relations and Marketing

5 KEY REASON FOR ENTREPRENEURS AND BUSINESSES TO OUTSOURCE THEIR PUBLIC RELATIONS AND MARKETING   Outsourcing your Public Relations and Marketing is an essential aspect of driving your business forward. Sometimes it needs an objective eye to tell your story well and with conviction. However innovative and successful your company, it\’s unlikely that customers will …

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