WRAPPING UP THE MARKETING YEAR AND PLANNING PR AHEAD How do you wrap up your business year and start planning ahead for next years marketing and public relations campaigns? I\’d say give yourself a break and start with your successes. Celebrate the positives and omit the negatives. Many people start with where they went wrong …
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IN YOUR NEXT MARKETING PLAN, PLAN ON SOMETHING NEW This newsletter has become one of my favorite ways to reach out, educate and entertain. It was something I started three years ago and means that I now reach thousands of people via email, Twitter and Facebook. As a result it\’s become one of the number …
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Image by Tara Hunt YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at …
Three Essential Marketing Channels for Business You Need Now – and why “the next big thing” already exists. When it comes to online marketing that won\’t break the bank, every small business owner is looking for “the next big thing” to gain an edge over their competitors.However, some of the most effective, lead-generating online marketing tactics …
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5 Social Media Travel Marketing Tips for Businesses Being involved with a particularly socially orientated industry, travel inspired companies can enjoy great rewards from adopting a carefully planned social media travel marketing strategy. Today, the vast majority of people turn to the Internet when it comes to planning their holidays. Consumers invariably look at things …
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FIVE BRAND BUILDING BLOCKS FOR 2015 2015 is all about finding a way to allow your brand to evolve. There has never been a better time to look at how you can move with the times and focus on what you can change for the better. You don\’t have to be perfect, you just …
Can you pitch a product and solve a problem? If so, you are almost guaranteed to get press. Put simply, no media outlet will give valuable airtime, column inches or space to someone who doesn\’t have an attractive product or solution. My favorite example of a problem pitched to perfection – and then expertly solved …
Who knew you could learn lessons in marketing from a Girl Scout? But one young lady came up with an inspired business plan – and the results have been astounding. Danielle Lei, 13, from San Francisco, was determined to sell as many cookies as she could in as little time as possible. Thinking out of …
