YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at the back of the room. But it was the headliners who were the most valuable commodity. If they had the power
1. It’s Not Happening Overnight The reason your story isn’t happening immediately is complex. One thing I’m asked all the time is “Are you connected?”. Yes, I am. I have many contacts and connections but I don’t know anyone who will print a crappy story just because I know them. I’d rather bank on my storytelling skills than my feminine charms. Also, sometimes journalists are busy and will miss something
WHY YOUR PITCH IS A BITCH (AND HOW TO FIX IT), A PUBLICIST SPILLS SECRETS I love working with writers. I’ve built up many wonderful and fruitful relationships with journalists and bloggers over the years, and it’s always a joy for me to see their brilliant work in print, knowing I had something to do with that. It’s a huge amount of fun, and I learn so much from
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