3 WAYS YOUR BUSINESS CAN ATTRACT MILLENNIAL CUSTOMERS Here’s hoping this new year has you cashing in on success with the execution of your digital strategy! It\’s no surprise that businesses are chomping at the bit to attract millennial customers. Millennials–born between 1980 and 2000–are the largest generation in U.S. history. According to …
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8 SOCIAL MEDIA PR TECHNIQUES TO BEAT THE COMPETITION In the past few years, social media has revolutionized the world of marketing. According to Pew Research Center, around 65 percent of American adults use social media, and new communication channels are emerging for social media PR all the time. This presents a huge opportunity for …
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Hollywood, CA – February 26, 2016 – Black Ink PR partners Margot Black and Jeanne Sullivan just took home the state’s top honor for tourism public relations and marketing – a Visit California Poppy Award. The team accepted the Best PR Campaign award in their category at a special gala Tuesday evening, Feb. 23, in …
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Image by Tara Hunt YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at …
1. It\’s Not Happening Overnight The reason your story isn\’t happening immediately is complex. One thing I\’m asked all the time is “Are you connected?”. Yes, I am. I have many contacts and connections but I don\’t know anyone who will print a crappy story just because I know them. I\’d rather bank on my …
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WHY YOUR PITCH IS A BITCH (AND HOW TO FIX IT), A PUBLICIST SPILLS SECRETS I love working with writers. I\’ve built up many wonderful and fruitful relationships with journalists and bloggers over the years, and it\’s always a joy for me to see their brilliant work in print, knowing I had something to …
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