public relations

SEVEN WAYS TO ENSURE YOUR PRESS RELEASES GAIN TRACTION FOR  WIDER PUBLICITY

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The press release has been around for almost as long as printed media itself. Done well, this tried-and-tested technique is an essential tool for journalists and can generate large amounts of publicity for relatively little cost. However, the sheer number of releases distributed every day means competition for journalists\’ attention is fierce. So what can …

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5 Key Reasons for Entrepreneurs and Businesses to Outsource Their Public Relations and Marketing

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5 KEY REASON FOR ENTREPRENEURS AND BUSINESSES TO OUTSOURCE THEIR PUBLIC RELATIONS AND MARKETING   Outsourcing your Public Relations and Marketing is an essential aspect of driving your business forward. Sometimes it needs an objective eye to tell your story well and with conviction. However innovative and successful your company, it\’s unlikely that customers will …

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5 Must-Know Techniques That Get Return Customers for Your Business

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5 MUST-KNOW TECHNIQUES THAT GET RETURN CUSTOMERS FOR YOUR BUSINESS Attracting customers is not as difficult as it sounds. People are generally open to trying new products and services, if you angle your offering correctly, provide value and have the right combination of public relations and marketing. Your real problem is getting return customers for your business. …

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Ten Reasons Why Your Company Needs a Publicist Now More Than Ever

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TEN REASONS YOUR COMPANY NEEDS A PUBLICIST NOW MORE THAN EVER Indisputably, news about your company impacts your potential customers infinitely more than advertising – and far more cost effectively. You want it to be positive, timely and accurate news. So why does your business need a publicist now more than ever? Here are ten reasons …

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Black Ink PR Wins Two PRism Awards at PRSA-LA 52nd Annual Awards

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Los Angeles, CA — Nov. 18, 2016 – Black Ink PR (“BIPR”), a boutique PR agency specializing in global tourism, travel and lifestyle brands, today announced it is pleased and proud to have won two PRism “Awards for Excellence” at the 52nd Annual Public Relations Society of America – L.A. (“PRSA-LA”) Awards Show. PRSA-LA is …

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