THREE BASIC ESSENTIALS ABOUT PR YOU NEED TO KNOW IT\’S ABOUT NEWS People ask me all the time, what is PR? In a nutshell, it\’s about news. Yes, it\’s about other things but public relations is news. That\’s what drives it. Literally, it\’s the word \’new\’ with an \’s\’. If it\’s new it makes news, …
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YOUR 5 POINT PUBLIC RELATIONS PRESCRIPTION Public Relations plans are more important to businesses than ever before. With the Internet finding its way to every phone and home, it\’s easier to stay connected to customers and construct marketing plans with enormous reach. It\’s up to you to meet this challenge head on, and …
5 MUST-KNOW TECHNIQUES THAT GET RETURN CUSTOMERS FOR YOUR BUSINESS Attracting customers is not as difficult as it sounds. People are generally open to trying new products and services, if you angle your offering correctly, provide value and have the right combination of public relations and marketing. Your real problem is getting return customers for your business. …
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TEN REASONS YOUR COMPANY NEEDS A PUBLICIST NOW MORE THAN EVER Indisputably, news about your company impacts your potential customers infinitely more than advertising – and far more cost effectively. You want it to be positive, timely and accurate news. So why does your business need a publicist now more than ever? Here are ten reasons …
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IN PRAISE OF HIGH STANDARDS IN JOURNALISM AND PR At Black Ink PR we work with clarity, conviction, courage and we always value high standards. Working with integrity is at the foundation of what we do. I absolutely love my profession, and one of my greatest joys is working with dedicated journalists and …
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HOW TO DANCE YOUR WAY INTO MY MARKETING HEART Resolution time. Early January and I\’m in the kitchen cooking with my husband. We\’re talking about our goals for the year and having some fun. On a professional level, I run a Los Angeles public relations boutique. On a personal level, I want to dance …
Los Angeles, CA — Nov. 18, 2016 – Black Ink PR (“BIPR”), a boutique PR agency specializing in global tourism, travel and lifestyle brands, today announced it is pleased and proud to have won two PRism “Awards for Excellence” at the 52nd Annual Public Relations Society of America – L.A. (“PRSA-LA”) Awards Show. PRSA-LA is …
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Reputation Marketing will help take your business to the next level! Good reputation marketing means money for the rest of your life. You should never underestimate the cost of a poor reputation. If you don\’t have a good reputation now, you might as well be out of business. A good reputation in today\’s business world …
Image by Tara Hunt YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at …
WHY YOUR PITCH IS A BITCH (AND HOW TO FIX IT), A PUBLICIST SPILLS SECRETS I love working with writers. I\’ve built up many wonderful and fruitful relationships with journalists and bloggers over the years, and it\’s always a joy for me to see their brilliant work in print, knowing I had something to …
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