How to Power Up Your Path to PR Success Whether you’re building a brand from scratch or looking to amplify your visibility, one thing is clear—your PR strategy matters. And nothing is more powerful in helping you and your business build authority in the marketplace than third-party media credibility. But which approach is right for …
Pick Your PR Superpower – Which Strategy Works for You? Read More »
A Winning Press Release –The Ultimate Guide to Getting It Right Any journalist can tell you they get far more press releases than they can deal with. That\’s why you need to grab their attention – and keep it – with a well written, convincing, and compelling press release. If you can\’t, the delete button …
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MARKETING PSYCHOLOGY: 4 Tactics to Make Customers Sell Themselves Implementing sales tactics based on psychological principles doesn’t mean using deceptive or dishonest means to somehow trick your prospects into making a purchase. Instead, it focuses on taking note of certain sentiments and biases that may influence consumer buying decisions. There are countless ways to incorporate …
How to Use Your Lemonade Stand Experience to Succeed in Business Lemonade stands have been teaching kids about how to run a business for generations. Remember the old Peanuts cartoon where Lucy dispenses advice instead of drinks for five cents, and then Snoopy undercuts her for two cents? Even if your neighborhood was less competitive …
The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent …
3 TIPS – HOW TO GET MORE MEDIA Quick Tips to Help You and Your BusinessStand Out All businesses need attention, positive attention, from their target audience. Good PR and marketing take some focus, critical thinking and strategy to have your customers find you and appreciate you, and the rewards are worth it. When you advertise …
6 Ways to Connect with a Journalist If you ask any journalist what question they hear all the time, they probably will tell you: \”How can I get coverage in your newspaper or on blog?\” As a publicist, I get the same question all the time. The answer? You need to get their attention. And …
Authority Magazine interviews Publicist Rockstar Margot Black of Black Ink PR AUTHORITY MAGAZINE interviews Margot Black, the driving force behind Black Ink PR & Marketing. You can check out the interview at: https://medium.com/authority-magazine/publicist-rockstars-take-care-of-your-body-youll-need-it-with-margot-black-c739c8885eb3
CUSTOMER EXPERIENCE: YOUR #1 WORRY Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience. Why? Because in this modern age everyone talks, shares, …
WHY IMAGINARY PEOPLE DON\’T BUY Marketing works well when it\’s targeted, but you need know who you are selling to. For that to happen every business needs to know their customer avatar. But what is that exactly? Customer Avatar An avatar is a representation of a person who is real and has real problems that …
