public relations

Pick Your PR Superpower – Which Strategy Works for You?

How to Power Up Your Path to PR Success Whether you’re building a brand from scratch or looking to amplify your visibility, one thing is clear—your PR strategy matters. And nothing is more powerful in helping you and your business build authority in the marketplace than third-party media credibility. But which approach is right for …

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A Winning Press Release – the Ultimate Guide to Getting It Right

A Winning Press Release –The Ultimate Guide to Getting It Right Any journalist can tell you they get far more press releases than they can deal with. That\’s why you need to grab their attention – and keep it – with a well written, convincing, and compelling press release. If you can\’t, the delete button …

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MARKETING PSYCHOLOGY

MARKETING PSYCHOLOGY: 4 Tactics to Make Customers Sell Themselves Implementing sales tactics based on psychological principles doesn’t mean using deceptive or dishonest means to somehow trick your prospects into making a purchase. Instead, it focuses on taking note of certain sentiments and biases that may influence consumer buying decisions.  There are countless ways to incorporate …

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