A Winning Press Release –The Ultimate Guide to Getting It Right Any journalist can tell you they get far more press releases than they can deal with. That’s why you need to grab their attention – and keep it – with a well written, convincing, and compelling press release. If you can’t, the delete button is ready and waiting. Before you start writing, think about your release from the journalist’s point

MARKETING PSYCHOLOGY: 4 Tactics to Make Customers Sell Themselves Implementing sales tactics based on psychological principles doesn’t mean using deceptive or dishonest means to somehow trick your prospects into making a purchase. Instead, it focuses on taking note of certain sentiments and biases that may influence consumer buying decisions.  There are countless ways to incorporate these principles into your sales strategies and marketing messaging. Here’s a look at a few

How to Use Your Lemonade Stand Experience to Succeed in Business Lemonade stands have been teaching kids about how to run a business for generations. Remember the old Peanuts cartoon where Lucy dispenses advice instead of drinks for five cents, and then Snoopy undercuts her for two cents? Even if your neighborhood was less competitive growing up, your first experience with being an entrepreneur probably made a lasting impression. Some

The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent visibility is still a key ingredient to any business success. Getting more publicity for your

3 TIPS – HOW TO GET MORE MEDIA Quick Tips to Help You and Your BusinessStand Out All businesses need attention, positive attention, from their target audience. Good PR and marketing take some focus, critical thinking and strategy to have your customers find you and appreciate you, and the rewards are worth it. When you advertise your business, you pay someone to tell the marketplace about its features and benefits and

6 Ways to Connect with a Journalist If you ask any journalist what question they hear all the time, they probably will tell you: “How can I get coverage in your newspaper or on blog?” As a publicist, I get the same question all the time.  The answer? You need to get their attention. And you need to get it with a good story. If you own a business, or manage

Authority Magazine interviews Publicist Rockstar Margot Black of Black Ink PR AUTHORITY MAGAZINE interviews Margot Black, the driving force behind Black Ink PR & Marketing. You can check out the interview at: https://medium.com/authority-magazine/publicist-rockstars-take-care-of-your-body-youll-need-it-with-margot-black-c739c8885eb3

CUSTOMER EXPERIENCE: YOUR #1 WORRY Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience.  Why? Because in this modern age everyone talks, shares, reviews and rates online. So if you are going to stay up late at night

WHY IMAGINARY PEOPLE DON’T BUY Marketing works well when it’s targeted, but you need know who you are selling to. For that to happen every business needs to know their customer avatar. But what is that exactly? Customer Avatar An avatar is a representation of a person who is real and has real problems that you can solve. You need to work out where this person lives, what they want,

IN PRAISE OF THE ART OF MARKETING I truly believe that marketing is a form of love. It is an art form that can bring joy, a huge sense of achievement and extraordinary results in business. Marketing in its purest sense speaks to humanity one-to-one in a way that it reaches many. It is so much more than just throwing anything at a wall to see if it makes you

WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN   There are very few things in life that don’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client base. Marketing and PR are live endeavors. Done well, they can be visceral, exciting and

HOW TO MAKE THE MEDIA LOVE YOU More Good Stuff You Need to Know There’s nothing more intoxicating to the media than someone who has a powerful message, a strong brand and great delivery. You never want to miss an opportunity when the media shoot their cupid’s arrow in your direction so it’s up to you to shine and show that you’re ready for a date with destiny. To do