WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN There are very few things in life that don’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client base. Marketing and PR are live endeavors. Done well, they can be visceral, exciting and
HOW TO MAKE THE MEDIA LOVE YOU More Good Stuff You Need to Know There’s nothing more intoxicating to the media than someone who has a powerful message, a strong brand and great delivery. You never want to miss an opportunity when the media shoot their cupid’s arrow in your direction so it’s up to you to shine and show that you’re ready for a date with destiny. To do
Business has not always embraced the concept of marketing. Until the 1950s, marketing as a way to reach customers didn’t exist. Unfortunately, many businesses are still stuck in the past where marketing is concerned. So how do you ensure your business isn’t stuck in yesteryear, but instead is utilizing marketing’s role in today’s global marketplace? You have to understand the value of the marketing concept and where to put the
Before you hire a publicist, you really need to know what to ask them in order to make a good decision. Sometimes, the person in charge of the hiring decision has little or no experience with public relations or marketing teams (which is normal, and hence they have a need to hire one). We’ve compiled 8 basic questions your PR team should be happy to answer… 1. What goes
The press release has been around for almost as long as printed media itself. Done well, this tried-and-tested technique is an essential tool for journalists and can generate large amounts of publicity for relatively little cost. However, the sheer number of releases distributed every day means competition for journalists’ attention is fierce. So what can you do to improve the effectiveness of your company’s press relations, and help your releases
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Jun 2017
5 Key Reasons for Entrepreneurs and Businesses to Outsource Their Public Relations and Marketing
5 KEY REASON FOR ENTREPRENEURS AND BUSINESSES TO OUTSOURCE THEIR PUBLIC RELATIONS AND MARKETING Outsourcing your Public Relations and Marketing is an essential aspect of driving your business forward. Sometimes it needs an objective eye to tell your story well and with conviction. However innovative and successful your company, it’s unlikely that customers will be beating a path to your door without at least a little encouragement. Effective Public
THREE BASIC ESSENTIALS ABOUT PR YOU NEED TO KNOW IT’S ABOUT NEWS People ask me all the time, what is PR? In a nutshell, it’s about news. Yes, it’s about other things but public relations is news. That’s what drives it. Literally, it’s the word ‘new’ with an ‘s’. If it’s new it makes news, and then it goes into print, online or the Nightly News. If you have something
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Apr 2017
Your 5 Point Public Relations Prescription
YOUR 5 POINT PUBLIC RELATIONS PRESCRIPTION Public Relations plans are more important to businesses than ever before. With the Internet finding its way to every phone and home, it’s easier to stay connected to customers and construct marketing plans with enormous reach. It’s up to you to meet this challenge head on, and you can do that by having your PR plan in place. Whatever questions people ask, you must
5 MUST-KNOW TECHNIQUES THAT GET RETURN CUSTOMERS FOR YOUR BUSINESS Attracting customers is not as difficult as it sounds. People are generally open to trying new products and services, if you angle your offering correctly, provide value and have the right combination of public relations and marketing. Your real problem is getting return customers for your business. Even fully satisfied customers may end up never returning because they were lured by other
TEN REASONS YOUR COMPANY NEEDS A PUBLICIST NOW MORE THAN EVER Indisputably, news about your company impacts your potential customers infinitely more than advertising – and far more cost effectively. You want it to be positive, timely and accurate news. So why does your business need a publicist now more than ever? Here are ten reasons why… 1. No one is looking for you — unless you’re in trouble (and then
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Jan 2017
In Praise of High Standards in Journalism and PR
IN PRAISE OF HIGH STANDARDS IN JOURNALISM AND PR At Black Ink PR we work with clarity, conviction, courage and we always value high standards. Working with integrity is at the foundation of what we do. I absolutely love my profession, and one of my greatest joys is working with dedicated journalists and supporting them and their work. The relationships we have built over more than 20 years
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Jan 2017
How to Dance Your Way Into My Marketing Heart
HOW TO DANCE YOUR WAY INTO MY MARKETING HEART Resolution time. Early January and I’m in the kitchen cooking with my husband. We’re talking about our goals for the year and having some fun. On a professional level, I run a Los Angeles public relations boutique. On a personal level, I want to dance with my husband. I took dancing classes all last year without him but for 2017,
