IN PRAISE OF HIGH STANDARDS IN JOURNALISM AND PR At Black Ink PR we work with clarity, conviction, courage and we always value high standards. Working with integrity is at the foundation of what we do. I absolutely love my profession, and one of my greatest joys is working with dedicated journalists and …
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HOW TO DANCE YOUR WAY INTO MY MARKETING HEART Resolution time. Early January and I\’m in the kitchen cooking with my husband. We\’re talking about our goals for the year and having some fun. On a professional level, I run a Los Angeles public relations boutique. On a personal level, I want to dance …
Los Angeles, CA — Nov. 18, 2016 – Black Ink PR (“BIPR”), a boutique PR agency specializing in global tourism, travel and lifestyle brands, today announced it is pleased and proud to have won two PRism “Awards for Excellence” at the 52nd Annual Public Relations Society of America – L.A. (“PRSA-LA”) Awards Show. PRSA-LA is …
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Reputation Marketing will help take your business to the next level! Good reputation marketing means money for the rest of your life. You should never underestimate the cost of a poor reputation. If you don\’t have a good reputation now, you might as well be out of business. A good reputation in today\’s business world …
Image by Tara Hunt YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at …
WHY YOUR PITCH IS A BITCH (AND HOW TO FIX IT), A PUBLICIST SPILLS SECRETS I love working with writers. I\’ve built up many wonderful and fruitful relationships with journalists and bloggers over the years, and it\’s always a joy for me to see their brilliant work in print, knowing I had something to …
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Can you pitch a product and solve a problem? If so, you are almost guaranteed to get press. Put simply, no media outlet will give valuable airtime, column inches or space to someone who doesn\’t have an attractive product or solution. My favorite example of a problem pitched to perfection – and then expertly solved …
Who knew you could learn lessons in marketing from a Girl Scout? But one young lady came up with an inspired business plan – and the results have been astounding. Danielle Lei, 13, from San Francisco, was determined to sell as many cookies as she could in as little time as possible. Thinking out of …
HOW TO MAKE THE MEDIA LOVE YOU The name Bill Gates might not immediately conjure up a vision of chocolate-shaped hearts and flowers but you should love him for this one quote, if nothing else: “If I were down to my last dollar, I would spend it on public relations”. Has the Microsoft …
