Los Angeles, CA — Nov. 18, 2016 – Black Ink PR (“BIPR”), a boutique PR agency specializing in global tourism, travel and lifestyle brands, today announced it is pleased and proud to have won two PRism “Awards for Excellence” at the 52nd Annual Public Relations Society of America – L.A. (“PRSA-LA”) Awards Show. PRSA-LA is comprised of nearly 600 agency, in-house and independent public relations professionals representing LA-area corporations, academic
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May 2016
The Importance of a Good Reputation
Reputation Marketing will help take your business to the next level! Good reputation marketing means money for the rest of your life. You should never underestimate the cost of a poor reputation. If you don’t have a good reputation now, you might as well be out of business. A good reputation in today’s business world is more than your mom in high school saying don’t wear your skirt too short.
28
Jul 2015
Your Audience Is Your Biggest Marketing Asset
YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at the back of the room. But it was the headliners who were the most valuable commodity. If they had the power
WHY YOUR PITCH IS A BITCH (AND HOW TO FIX IT), A PUBLICIST SPILLS SECRETS I love working with writers. I’ve built up many wonderful and fruitful relationships with journalists and bloggers over the years, and it’s always a joy for me to see their brilliant work in print, knowing I had something to do with that. It’s a huge amount of fun, and I learn so much from
07
May 2014
What Are You The Solution To?
Can you pitch a product and solve a problem? If so, you are almost guaranteed to get press. Put simply, no media outlet will give valuable airtime, column inches or space to someone who doesn’t have an attractive product or solution. My favorite example of a problem pitched to perfection – and then expertly solved – was invented by my client, the entrepreneur Nicole Manns. Her genius tool, Nikki’s Magic
03
Apr 2014
Marketing Lessons From A Girl Scout
Who knew you could learn lessons in marketing from a Girl Scout? But one young lady came up with an inspired business plan – and the results have been astounding. Danielle Lei, 13, from San Francisco, was determined to sell as many cookies as she could in as little time as possible. Thinking out of the box she set up her stall outside a marijuana dispensary and then proceeded to
14
Feb 2014
How To Make The Media Love You
HOW TO MAKE THE MEDIA LOVE YOU The name Bill Gates might not immediately conjure up a vision of chocolate-shaped hearts and flowers but you should love him for this one quote, if nothing else: “If I were down to my last dollar, I would spend it on public relations”. Has the Microsoft billionaire made your heart flutter yet? PR is important (Bill knows it, I know
