GREAT MARKETING: Make It Picture Perfect People will always share a moment that is picture perfect. Social media is full of excited travelers who regularly upload their vacation photos. In 2018 it\’s become second nature to share. And why not? Everyone is online these days. The figures are astounding; Twitter now has 335 million users, …
EARNED, OWNED AND SOCIAL MEDIA EXPLAINED At Black Ink PR & Marketing we approach media in three ways; through Earned Media, Social Media and Owned Media. Integrated skillfully, these essential elements can propel you from the bleachers to the diamond. But what exactly is earned, owned and social media? It\’s difficult to grasp why …
THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that …
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NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING \”UNIGNORABLES\” There are four things you have to pay attention to when marketing your business. I call them \’the unignorables\’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This …
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Your social media audience is everything in PR and marketing, it\’s the largest open focus group you could ever hope for right at your fingertips. Build it, nurture it, participate with it, listen to it and direct it. A loyal audience is the key to a successful brand and you will face a lot of competition. …
I get asked this question all the time: What should my business be doing on social media? In my experience there are 4 things you should ask yourself about your company\’s social media. Does your social media… Engage? Enlist? Educate? Entertain? For maximum engagement, your social media has to offer all \’4 E\’s\’ in equal …
3 WAYS YOUR BUSINESS CAN ATTRACT MILLENNIAL CUSTOMERS Here’s hoping this new year has you cashing in on success with the execution of your digital strategy! It\’s no surprise that businesses are chomping at the bit to attract millennial customers. Millennials–born between 1980 and 2000–are the largest generation in U.S. history. According to …
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8 SOCIAL MEDIA PR TECHNIQUES TO BEAT THE COMPETITION In the past few years, social media has revolutionized the world of marketing. According to Pew Research Center, around 65 percent of American adults use social media, and new communication channels are emerging for social media PR all the time. This presents a huge opportunity for …
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NOT A SELFIE IN THE BUNCH 7 Pictures Every Business Must Post on Social Media Your business may be ready for its close-up, but before you upload shots to social media, make sure you snap strategically. Here are the seven types of pictures to post in order to engage consumers and drive your sales. Invest in a …
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Image by Tara Hunt YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at …
