TIKTOK GOES THE CLOCK – THREE STRATEGIES FOR SUCCESS But Where Does Your Consumer Engagement Go?Three Strategies for Success In this world of constantly changing technology, you have to be on top of your game. Unfortunately, it can be hard to keep up if you don’t know where to start… Fortunately, we can help with that. TikTok rewards engagement. Here’s how you get it: Educate Your Viewers People are curious

HOW TO BECOME AN SME (SUBJECT MATTER EXPERT) ON LINKEDIN LinkedIn has become the leading B2B social media platform around the globe. In order to compete for the attention of your audience on such a big scale, you need to be a recognized Subject Matter Expert or SME. Here are just a few things to keep in mind as you build your reputation as a reliable expert on your subject

SUREFIRE WAYS TO SUCCEED ON SOCIAL MEDIA NOW Are you tired of hearing the phrase “in these unprecedented times?” Join the club! Yes, we know, it’s unusual and wonky. In a world that has gone digital-first quickly, it’s easy to be overwhelmed and resort to the same old phrases and ideas. But don’t copy cat – find your own way and your own voice.  Consumers are spending record amounts of

HOW TO USE INSTAGRAM STORIES FOR YOUR BUSINESS Any creative business owner will tell you that to catch your audience’s attention, you have to learn how to adapt to new platforms. The impact of Instagram on consumers is undeniable. So, if you have ever thought of using this platform to elevate your business, now is the perfect time to do so!  Instagram Stories are not only fun but also enormously

PR, MARKETING AND SOCIAL: HOW DO YOU KEEP THE LOVE ALIVE?   PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in

GREAT MARKETING: Make It Picture Perfect People will always share a moment that is picture perfect. Social media is full of excited travelers who regularly upload their vacation photos. In 2018 it’s become second nature to share. And why not? Everyone is online these days. The figures are astounding; Twitter now has 335 million users, Instagram has 800 million users and now one billion people use Facebook.  If just a

EARNED, OWNED AND SOCIAL MEDIA EXPLAINED   At Black Ink PR & Marketing we approach media in three ways; through Earned Media, Social Media and Owned Media. Integrated skillfully, these essential elements can propel you from the bleachers to the diamond. But what exactly is earned, owned and social media? It’s difficult to grasp why you need something if you don’t understand it. So here’s what they are and why

THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM   If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that worked to build your business yesterday might be outdated tomorrow. That can make it tricky

NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING “UNIGNORABLES”   There are four things you have to pay attention to when marketing your business. I call them ‘the unignorables’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This quality quartet will form the basis of your success as a business owner, and are

Your social media audience is everything in PR and marketing, it’s the largest open focus group you could ever hope for right at your fingertips. Build it, nurture it, participate with it, listen to it and direct it. A loyal audience is the key to a successful brand and you will face a lot of competition. There are so many places people can go for their content these days that you

I get asked this question all the time: What should my business be doing on social media? In my experience there are 4 things you should ask yourself about your company’s social media. Does your social media… Engage? Enlist? Educate? Entertain? For maximum engagement, your social media has to offer all ‘4 E’s’ in equal balance. If people engage with your business content they will be loyal and importantly, they

  3 WAYS YOUR BUSINESS CAN ATTRACT MILLENNIAL CUSTOMERS   Here’s hoping this new year has you cashing in on success with the execution of your digital strategy! It’s no surprise that businesses are chomping at the bit to attract millennial customers. Millennials–born between 1980 and 2000–are the largest generation in U.S. history. According to Accenture, millennials will spend $600 billion this year. As a business owner, how can you