Your social media audience is everything in PR and marketing, it\’s the largest open focus group you could ever hope for right at your fingertips. Build it, nurture it, participate with it, listen to it and direct it. A loyal audience is the key to a successful brand and you will face a lot of competition. …
I get asked this question all the time: What should my business be doing on social media? In my experience there are 4 things you should ask yourself about your company\’s social media. Does your social media… Engage? Enlist? Educate? Entertain? For maximum engagement, your social media has to offer all \’4 E\’s\’ in equal …
3 WAYS YOUR BUSINESS CAN ATTRACT MILLENNIAL CUSTOMERS Here’s hoping this new year has you cashing in on success with the execution of your digital strategy! It\’s no surprise that businesses are chomping at the bit to attract millennial customers. Millennials–born between 1980 and 2000–are the largest generation in U.S. history. According to …
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8 SOCIAL MEDIA PR TECHNIQUES TO BEAT THE COMPETITION In the past few years, social media has revolutionized the world of marketing. According to Pew Research Center, around 65 percent of American adults use social media, and new communication channels are emerging for social media PR all the time. This presents a huge opportunity for …
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NOT A SELFIE IN THE BUNCH 7 Pictures Every Business Must Post on Social Media Your business may be ready for its close-up, but before you upload shots to social media, make sure you snap strategically. Here are the seven types of pictures to post in order to engage consumers and drive your sales. Invest in a …
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Image by Tara Hunt YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at …
5 Social Media Travel Marketing Tips for Businesses Being involved with a particularly socially orientated industry, travel inspired companies can enjoy great rewards from adopting a carefully planned social media travel marketing strategy. Today, the vast majority of people turn to the Internet when it comes to planning their holidays. Consumers invariably look at things …
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SOCIAL MEDIA SELLING:THINK YOU\’RE NOT SELLING? THINK AGAIN I hear this a lot: “Why do I have to interact on social media? It\’s not making me any money.” Sure, you may not be making immediate or apparent direct sales over Twitter, Facebook or any other online platform you use but that doesn\’t mean you\’re …
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