THE ALS ICE BUCKET CHALLENGE PR BRILLIANCE: “FEAR NOT THY BUDGET” Congratulations to Pete Frates and the ALS Ice Bucket Challenge, the first charity fundraiser to be inducted into Black Ink’s prestigious PR PRO Winner’s Circle! You’ve seen it and you may have even been nominated – and completed – the ALS Ice Bucket Challenge, …
The ALS Ice Bucket Challenge PR Brilliance: “Fear Not Thy Budget” Read More »
Not everything you do will be a success but sometimes, those hard-to-swallow failures can become your best friend. As Albert Einstein once said, “If you’ve never failed, you’ve never tried anything new.” And really, who wants to do the same thing over and over again? I did stand up comedy for years and loved it …
Spin It to Win It: Why Failure Is Your PR Friend Read More »
WHY GREAT VISUALS ATTRACT QUALITY WRITERS I need writers, and you need writers – especially the good ones. Writers pitch to me after I send out a media alert inviting them to join a press tour or attend a prestigious event. They outline all the reasons why I should include them, then it\’s then up …
WHY YOUR PITCH IS A BITCH (AND HOW TO FIX IT), A PUBLICIST SPILLS SECRETS I love working with writers. I\’ve built up many wonderful and fruitful relationships with journalists and bloggers over the years, and it\’s always a joy for me to see their brilliant work in print, knowing I had something to …
Why Your Pitch is a Bitch (And How to Fix It), A Publicist Spills Secrets Read More »
WHAT IS YOUR 15 SECOND PITCH? If you can\’t tell me what you\’re pitching in 15 seconds, then I ain\’t buying. The 15-second pitch is also known as the \’elevator\’ pitch – the time it takes to sell your idea to someone before they step out of the elevator. It\’s not a myth, deals have …
WELCOME TO THE WINNER\’S CIRCLE… ROSE\’S LANDING BAR & GRILL, IN MORRO BAY! THE RECIPIENT OF THE FIRST EVER BLACK INK NICHE GENIE AWARD About to enjoy a kayak ride in Morro Bay – and then we went to eat at Rose\’s Landing Congratulations to Rose\’s Landing Bar & Grill, the first business …
Welcome to The Winners Circle and First Ever Niche Genie Award from Black Ink PR Read More »
Can you pitch a product and solve a problem? If so, you are almost guaranteed to get press. Put simply, no media outlet will give valuable airtime, column inches or space to someone who doesn\’t have an attractive product or solution. My favorite example of a problem pitched to perfection – and then expertly solved …
Who knew you could learn lessons in marketing from a Girl Scout? But one young lady came up with an inspired business plan – and the results have been astounding. Danielle Lei, 13, from San Francisco, was determined to sell as many cookies as she could in as little time as possible. Thinking out of …
This New Year is fresher than a selfie from a Kardashian making it the perfect time to start thinking about how you are going to market your business or brand in 2014. More than ever social media will play a huge part in your marketing tactics, so let\’s have a look at the PR trends …
Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience. Why? Because in this modern age everyone talks, shares, reviews and rates online. So if …
