FACEBOOK MARKETING TIPS TO MAKE YOUR BUSINESS EVEN MORE LIKEABLE Using Facebook for marketing your business has been around for a long time, but using Facebook for marketing your business the right way is an entirely different matter. Bombarding your clients and followers with photos and tweets without a clear strategy will not take you …
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FIVE MARKETING TRENDS FOR 2016 As we gear up for small business success in 2016 it\’s impossible to ignore the fact that your marketing, communications and promotional activity across all platforms need to be clearer and more focussed than ever before. Here are the five key areas that will require your attention in 2016 in …
WRAPPING UP THE MARKETING YEAR AND PLANNING PR AHEAD How do you wrap up your business year and start planning ahead for next years marketing and public relations campaigns? I\’d say give yourself a break and start with your successes. Celebrate the positives and omit the negatives. Many people start with where they went wrong …
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BRANDING LESSONS FROM A 12 YEAR OLD When Asia Newson appeared on The Ellen Show earlier this year, she proved that even a confident 12 year old could teach us grown ups a few things about branding. That kid has got it down. http://www.superbusinessgirl.com/ Bright, personable and focused, she is the CEO of Super Business …
IN YOUR NEXT MARKETING PLAN, PLAN ON SOMETHING NEW This newsletter has become one of my favorite ways to reach out, educate and entertain. It was something I started three years ago and means that I now reach thousands of people via email, Twitter and Facebook. As a result it\’s become one of the number …
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Black Ink PR Wins Two Prism Awards at PRSA-LA 51st Annual Awards Los Angeles, CA — Nov. 9, 2015 – Black Ink PR (“BIPR”), a boutique public relations agency specializing in global tourism, travel, lifestyle brands and entrepreneurs, today announced it won two major Awards for Excellence at the 51st Annual PRSA-LA PRism Awards Show …
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HOW TO SPEAK IN SOUNDBITESNobody has time for you anymore. At least not as much as you might hope they would. We absorb so much information now that to effectively communicate you need to be able to get your message across clearly, concisely and quickly in one pithy soundbite. Here are four tried and tested …
NOT A SELFIE IN THE BUNCH 7 Pictures Every Business Must Post on Social Media Your business may be ready for its close-up, but before you upload shots to social media, make sure you snap strategically. Here are the seven types of pictures to post in order to engage consumers and drive your sales. Invest in a …
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HOW TO GRAB THE ATTENTION OF A GOLDFISH Human beings now have shorter attention spans than goldfish. Are you still with me? Great. I\’ll keep this brief. According to scientists, our tech-driven age has left humans with such a short attention span that even the humble goldfish can hold a thought for longer. Microsoft …
Image by Tara Hunt YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at …
