WHY IMAGINARY PEOPLE DON\’T BUY Marketing works well when it\’s targeted, but you need know who you are selling to. For that to happen every business needs to know their customer avatar. But what is that exactly? Customer Avatar An avatar is a representation of a person who is real and has real problems that …
NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING \”UNIGNORABLES\” There are four things you have to pay attention to when marketing your business. I call them \’the unignorables\’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This …
The “Unignorables” for your PR and Marketing today Read More »
HOW TO MAKE THE MEDIA LOVE YOU More Good Stuff You Need to Know There\’s nothing more intoxicating to the media than someone who has a powerful message, a strong brand and great delivery. You never want to miss an opportunity when the media shoot their cupid\’s arrow in your direction so it\’s up to …
How to Make the Media Love You: More Good Stuff You Need to Know Read More »
THREE BASIC ESSENTIALS ABOUT PR YOU NEED TO KNOW IT\’S ABOUT NEWS People ask me all the time, what is PR? In a nutshell, it\’s about news. Yes, it\’s about other things but public relations is news. That\’s what drives it. Literally, it\’s the word \’new\’ with an \’s\’. If it\’s new it makes news, …
Basic Essentials About PR You Need to Know – Three Tips Read More »
TEN REASONS YOUR COMPANY NEEDS A PUBLICIST NOW MORE THAN EVER Indisputably, news about your company impacts your potential customers infinitely more than advertising – and far more cost effectively. You want it to be positive, timely and accurate news. So why does your business need a publicist now more than ever? Here are ten reasons …
Ten Reasons Why Your Company Needs a Publicist Now More Than Ever Read More »
Reputation Marketing will help take your business to the next level! Good reputation marketing means money for the rest of your life. You should never underestimate the cost of a poor reputation. If you don\’t have a good reputation now, you might as well be out of business. A good reputation in today\’s business world …
