LOS ANGELES MARKETING: WELCOME TO THE WINNER\’S CIRCLE, BRANDED-TO-PERFECTION AND ALWAYS OPEN – MILT & EDIE\’S DRYCLEANERS! When it comes to Los Angeles marketing, there are some companies that get it right. Congratulations to Milt & Edie\’s, the first drycleaners to be indoctrinated into Black Ink PR’s prestigious Winner’s Circle. You need to be one …
Reputation Marketing will help take your business to the next level! Good reputation marketing means money for the rest of your life. You should never underestimate the cost of a poor reputation. If you don\’t have a good reputation now, you might as well be out of business. A good reputation in today\’s business world …
MARKETING LESSONS FROM PT BARNUM “Without promotion something terrible happens. Nothing!” declared Phineas Taylor Barnum, 19th century entertainer, businessman and circus king. And he was right. When he passed away in 1891 at the age of 80, he was so well known, he was given more column inches than any other celebrity who had …
FACEBOOK MARKETING TIPS TO MAKE YOUR BUSINESS EVEN MORE LIKEABLE Using Facebook for marketing your business has been around for a long time, but using Facebook for marketing your business the right way is an entirely different matter. Bombarding your clients and followers with photos and tweets without a clear strategy will not take you …
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FIVE MARKETING TRENDS FOR 2016 As we gear up for small business success in 2016 it\’s impossible to ignore the fact that your marketing, communications and promotional activity across all platforms need to be clearer and more focussed than ever before. Here are the five key areas that will require your attention in 2016 in …
WRAPPING UP THE MARKETING YEAR AND PLANNING PR AHEAD How do you wrap up your business year and start planning ahead for next years marketing and public relations campaigns? I\’d say give yourself a break and start with your successes. Celebrate the positives and omit the negatives. Many people start with where they went wrong …
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IN YOUR NEXT MARKETING PLAN, PLAN ON SOMETHING NEW This newsletter has become one of my favorite ways to reach out, educate and entertain. It was something I started three years ago and means that I now reach thousands of people via email, Twitter and Facebook. As a result it\’s become one of the number …
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Image by Tara Hunt YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at …
Three Essential Marketing Channels for Business You Need Now – and why “the next big thing” already exists. When it comes to online marketing that won\’t break the bank, every small business owner is looking for “the next big thing” to gain an edge over their competitors.However, some of the most effective, lead-generating online marketing tactics …
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5 Social Media Travel Marketing Tips for Businesses Being involved with a particularly socially orientated industry, travel inspired companies can enjoy great rewards from adopting a carefully planned social media travel marketing strategy. Today, the vast majority of people turn to the Internet when it comes to planning their holidays. Consumers invariably look at things …
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