Reputation Marketing will help take your business to the next level! Good reputation marketing means money for the rest of your life. You should never underestimate the cost of a poor reputation. If you don’t have a good reputation now, you might as well be out of business. A good reputation in today’s business world is more than your mom in high school saying don’t wear your skirt too short.

MARKETING LESSONS FROM PT BARNUM   “Without promotion something terrible happens. Nothing!” declared Phineas Taylor Barnum, 19th century entertainer, businessman and circus king. And he was right. When he passed away in 1891 at the age of 80, he was so well known, he was given more column inches than any other celebrity who had lived before him. So how did the man known as “the Shakespeare of Advertising” make

FACEBOOK MARKETING TIPS TO MAKE YOUR BUSINESS EVEN MORE LIKEABLE Using Facebook for marketing your business has been around for a long time, but using Facebook for marketing your business the right way is an entirely different matter. Bombarding your clients and followers with photos and tweets without a clear strategy will not take you where you want to go, which is straight to the bank. Using the tips below

FIVE MARKETING TRENDS FOR 2016 As we gear up for small business success in 2016 it’s impossible to ignore the fact that your marketing, communications and promotional activity across all platforms need to be clearer and more focussed than ever before. Here are the five key areas that will require your attention in 2016 in terms of marketability, reach and engagement. BE EVEN MORE MOBILE FRIENDLY You must make it

  WRAPPING UP THE MARKETING YEAR AND PLANNING PR AHEAD How do you wrap up your business year and start planning ahead for next years marketing and public relations campaigns? I’d say give yourself a break and start with your successes. Celebrate the positives and omit the negatives. Many people start with where they went wrong but you should really allow yourself a moment to look at what you did right

IN YOUR NEXT MARKETING PLAN, PLAN ON SOMETHING NEW This newsletter has become one of my favorite ways to reach out, educate and entertain. It was something I started three years ago and means that I now reach thousands of people via email, Twitter and Facebook. As a result it’s become one of the number one tools in my marketing arsenal and also, one of my greatest business pleasures. I

YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET  Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at the back of the room. But it was the headliners who were the most valuable commodity. If they had the power

  Three Essential Marketing Channels for Business You Need Now – and why “the next big thing” already exists.   When it comes to online marketing that won’t break the bank, every small business owner is looking for “the next big thing” to gain an edge over their competitors.However, some of the most effective, lead-generating online marketing tactics methods for increasing sales and leads already exist – and you could be taking

5 Social Media Travel Marketing Tips for Businesses Being involved with a particularly socially orientated industry, travel inspired companies can enjoy great rewards from adopting a carefully planned social media travel marketing strategy. Today, the vast majority of people turn to the Internet when it comes to planning their holidays. Consumers invariably look at things like hotel reviews, destination overviews, flight comparison websites, travel blogs and a wealth of other

  FIVE BRAND BUILDING BLOCKS FOR 2015 2015 is all about finding a way to allow your brand to evolve. There has never been a better time to look at how you can move with the times and focus on what you can change for the better. You don’t have to be perfect, you just have to be a perfect fit for your client and their problems. You need to

Can you pitch a product and solve a problem? If so, you are almost guaranteed to get press. Put simply, no media outlet will give valuable airtime, column inches or space to someone who doesn’t have an attractive product or solution. My favorite example of a problem pitched to perfection – and then expertly solved – was invented by my client, the entrepreneur Nicole Manns. Her genius tool, Nikki’s Magic

Who knew you could learn lessons in marketing from a Girl Scout? But one young lady came up with an inspired business plan – and the results have been astounding. Danielle Lei, 13, from San Francisco, was determined to sell as many cookies as she could in as little time as possible. Thinking out of the box she set up her stall outside a marijuana dispensary and then proceeded to