THE OLD FASHIONED WAY TO SUCCEED IN BUSINESS: Customer Service Good old fashioned service will never go out of style. Business might be lead by technology, metrics and economics but at the heart of any successful business is exemplary service. What I\’ve learned during my long career as a publicist is that your work should …
GREAT MARKETING: Make It Picture Perfect People will always share a moment that is picture perfect. Social media is full of excited travelers who regularly upload their vacation photos. In 2018 it\’s become second nature to share. And why not? Everyone is online these days. The figures are astounding; Twitter now has 335 million users, …
WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN There are very few things in life that don\’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client …
Why You Should Update Your Marketing and PR Often Read More »
TRAVEL PR: Are You Giving People Enough Reason to Escape? When it comes to travel marketing there is only one thing you\’re truly marketing and that is the idea of escape. How you market such an ethereal yet exhilarating concept is everything. It has to be more than just chocolates and a nice bottle of …
Travel PR: Are You Giving People Enough Reason to Escape? Read More »
EARNED, OWNED AND SOCIAL MEDIA EXPLAINED At Black Ink PR & Marketing we approach media in three ways; through Earned Media, Social Media and Owned Media. Integrated skillfully, these essential elements can propel you from the bleachers to the diamond. But what exactly is earned, owned and social media? It\’s difficult to grasp why …
NO-ONE EVER GOES TO THE EMPTY RESTAURANT. Why You Need to Market When You\’re Busy The biggest key to business success is to market when you\’re busy. So when people tell me they are too busy to market I know they are doomed. Either you\’re doing it yourself or you\’re giving it to someone else …
Here\’s How to Market When You\’re Busy – Key to Success Read More »
MARKETING TRIBES: Set Your Brand Apart by Joining a Subculture Some huge brands, such as Coca-Cola and McDonalds, try to appeal to almost everyone, and they make huge profits around the world. But not every brand can appeal to everyone. Some brands, such as Mountain Dew and Pabst Blue Ribbon are aimed much more directly …
Marketing Tribes: Set Your Brand Apart by Joining a Subculture Read More »
Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here\’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. …
THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that …
The 10 Most Common Marketing Mistakes, and How to Avoid Them Read More »
NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING \”UNIGNORABLES\” There are four things you have to pay attention to when marketing your business. I call them \’the unignorables\’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This …
The “Unignorables” for your PR and Marketing today Read More »
