WHY YOUR PITCH IS A BITCH (AND HOW TO FIX IT), A PUBLICIST SPILLS SECRETS I love working with writers. I\’ve built up many wonderful and fruitful relationships with journalists and bloggers over the years, and it\’s always a joy for me to see their brilliant work in print, knowing I had something to …
Why Your Pitch is a Bitch (And How to Fix It), A Publicist Spills Secrets Read More »
WHAT IS YOUR 15 SECOND PITCH? If you can\’t tell me what you\’re pitching in 15 seconds, then I ain\’t buying. The 15-second pitch is also known as the \’elevator\’ pitch – the time it takes to sell your idea to someone before they step out of the elevator. It\’s not a myth, deals have …
WELCOME TO THE WINNER\’S CIRCLE… ROSE\’S LANDING BAR & GRILL, IN MORRO BAY! THE RECIPIENT OF THE FIRST EVER BLACK INK NICHE GENIE AWARD About to enjoy a kayak ride in Morro Bay – and then we went to eat at Rose\’s Landing Congratulations to Rose\’s Landing Bar & Grill, the first business …
Welcome to The Winners Circle and First Ever Niche Genie Award from Black Ink PR Read More »
Can you pitch a product and solve a problem? If so, you are almost guaranteed to get press. Put simply, no media outlet will give valuable airtime, column inches or space to someone who doesn\’t have an attractive product or solution. My favorite example of a problem pitched to perfection – and then expertly solved …
Who knew you could learn lessons in marketing from a Girl Scout? But one young lady came up with an inspired business plan – and the results have been astounding. Danielle Lei, 13, from San Francisco, was determined to sell as many cookies as she could in as little time as possible. Thinking out of …
This New Year is fresher than a selfie from a Kardashian making it the perfect time to start thinking about how you are going to market your business or brand in 2014. More than ever social media will play a huge part in your marketing tactics, so let\’s have a look at the PR trends …
Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience. Why? Because in this modern age everyone talks, shares, reviews and rates online. So if …
Simple fact: If you can turn a standard belief on it\’s head, you can get press. Not just any press but great press. I love it when a prospective client tells me the opposite of what I think I already know. I almost always accept the job because it\’s one of my favorite ways to …
Every business should treat them themselves a little cheesecake. Definitely the edible kind but I\’m also talking about a cheap PR trick GUARANTEED to you your client on TV: bathing suits and B-roll. If you can find a way to connect you, your product or client to bathing suits – and then show good looking …
HOW\’S YOUR SHOW AND TELL? You wanna be a big fish? Then show a big fish. Show and tell isn\’t just for my six-year-old and his curious classmates – it\’s for everyone who has a story to tell. During a recent press tour of the food and wine hotspots of the Central Coast of California, I …
