THE WISDOM OF IN-N-OUT BURGER What? A burger that has intelligence? Think of it this way… sometimes change isn\’t always for the best; sometimes innovation gets in the way of a brilliant product. In-N-Out Burger is a west Californian burger chain that does one thing only – but it does it well. They serve a limited …
BE A SOCIAL MEDIA OLYMPIAN The 2012 London Olympics may be over but this glorious sporting event has left us with some fabulous memories (not to mention 104 medals, 46 of them gold – go Team USA!). We can learn a lot about social media from the Olympics as they share many similarities: both bring …
MARKETING LESSONS FROM LADY GAGA You may not be a fan of her music but you\’d be a fool not to admire Lady Gaga\’s entrepreneurial skills. She\’s never attended business school but this opinionated 25-year-old has built a unique brand based on her music career, and taken marketing to new heights. She has legions of …
SASSY SOUND BITES: Your Ultimate Media Weapon and One of My Favorite Tricks (Utilize Rhythm & Repetition) It\’s one thing talking to an audience, but quite another having the skill to sum up your thoughts in a way that will keep the crowd hanging on to your every word. But if you want to make …
SEEING IS BELIEVING: Get Visual, Get Clever, Get Coverage There\’s so much STUFF on the internet these days. Endless photo-sharing sites (Pinterest, Instagram, Facebook, Tumblr), pages of words and silly images – cats with their heads stuck in bread, dancing babies and photographs doctored to look like they were taken in 1971. It\’s a …
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TO MARKET WE GO: REAL HOUSEWIVES OFFER REAL INSPIRATION The Real Housewives series is a reality show so how can we learn anything from those mouthy, over-made up – and let\’s face it – mostly irritating women? Well, take Bethenny Frankel from The Real Housewives of New York – she went from being part of a …
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THREE SIMPLE BUDGET-FRIENDLY PR SPENDS Whatever your budget you can always afford to market yourself, your company and your product, smarter. Here are three ways to polish your image and impress your clients, and potential clients. THE $5 SPEND A hand-written note. Take a few minutes to jot a few words on some quality stationery. …
CAN YOU LOVE (AND MARKET) YOUR UGLY? This is one of the premises of the great stand up comedy. You share all the things about yourself that you don\’t like with a roomful of strangers and before you know it, they\’re laughing, you\’re laughing and you feel free. Now, if you can do the …
ARE YOU RELEVANT? Sometimes you have to ask the most obnoxious questions and \’Are you relevant?\’ is most definitely the marketing equivalent of \’Does my butt look big in this?\’ You want to know the answer and at the same time you don\’t…all the while knowing what the answer will be. Yes, it\’s horrifying …
HOW TO MAKE YOUR CUSTOMERS LOVE YOU… (CHOCOLATE NOT INVOLVED) It is not just your imagination or just a hectic week. The pace of life really is faster. And getting faster all the time. Technology is NOT simplifying our lives. Yes, it is making us more productive, but the very real increase in our productivity …
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