WHY MAKE A WISH WHEN YOU CAN MAKE A PLAN Dear Beautiful People, I want you to succeed in 2019. However, I cannot believe how many times I meet people without any plan. As founding father Benjamin Franklin famously said: “If you fail to plan, you are planning to fail.” There is an epidemic of …
GREAT MARKETING: Make It Picture Perfect People will always share a moment that is picture perfect. Social media is full of excited travelers who regularly upload their vacation photos. In 2018 it\’s become second nature to share. And why not? Everyone is online these days. The figures are astounding; Twitter now has 335 million users, …
WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN There are very few things in life that don\’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client …
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NO-ONE EVER GOES TO THE EMPTY RESTAURANT. Why You Need to Market When You\’re Busy The biggest key to business success is to market when you\’re busy. So when people tell me they are too busy to market I know they are doomed. Either you\’re doing it yourself or you\’re giving it to someone else …
Here\’s How to Market When You\’re Busy – Key to Success Read More »
MARKETING TRIBES: Set Your Brand Apart by Joining a Subculture Some huge brands, such as Coca-Cola and McDonalds, try to appeal to almost everyone, and they make huge profits around the world. But not every brand can appeal to everyone. Some brands, such as Mountain Dew and Pabst Blue Ribbon are aimed much more directly …
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Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here\’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. …
THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that …
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Marketing campaigns, when done incorrectly, can be difficult and expensive affairs. Each mistake you make can cost your small business not just money, but time. However, there are certain mistakes that will ripple past the clock and your bank account. These mistakes are the most dangerous ones of all, and the ones you should be aware …
6 Costly Marketing Mistakes You Can\’t Afford to Make Read More »
WRAPPING UP THE PR & MARKETING YEAR AND PLANNING AHEAD How do you wrap up your business year and start planning for next year’s marketing and public relations campaigns? I’d say give yourself a break and start with your successes. Celebrate the positives and aim to improve upon the negatives. Many people start with where …
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WHAT IS YOUR MILLENNIAL SALES STRATEGY? One of the largest concerns in the PR, marketing, and advertising sectors today is how to reach millennials, anticipate millennial shopping behavior, and ultimately take advantage of one of the most potentially lucrative portions of consumers out there. The only problem is that there is more data and less …
