SASSY SOUND BITES: Your Ultimate Media Weapon and One of My Favorite Tricks (Utilize Rhythm & Repetition) It\’s one thing talking to an audience, but quite another having the skill to sum up your thoughts in a way that will keep the crowd hanging on to your every word. But if you want to make …
SEEING IS BELIEVING: Get Visual, Get Clever, Get Coverage There\’s so much STUFF on the internet these days. Endless photo-sharing sites (Pinterest, Instagram, Facebook, Tumblr), pages of words and silly images – cats with their heads stuck in bread, dancing babies and photographs doctored to look like they were taken in 1971. It\’s a …
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TO MARKET WE GO: REAL HOUSEWIVES OFFER REAL INSPIRATION The Real Housewives series is a reality show so how can we learn anything from those mouthy, over-made up – and let\’s face it – mostly irritating women? Well, take Bethenny Frankel from The Real Housewives of New York – she went from being part of a …
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THREE SIMPLE BUDGET-FRIENDLY PR SPENDS Whatever your budget you can always afford to market yourself, your company and your product, smarter. Here are three ways to polish your image and impress your clients, and potential clients. THE $5 SPEND A hand-written note. Take a few minutes to jot a few words on some quality stationery. …
CAN YOU LOVE (AND MARKET) YOUR UGLY? This is one of the premises of the great stand up comedy. You share all the things about yourself that you don\’t like with a roomful of strangers and before you know it, they\’re laughing, you\’re laughing and you feel free. Now, if you can do the …
ARE YOU RELEVANT? Sometimes you have to ask the most obnoxious questions and \’Are you relevant?\’ is most definitely the marketing equivalent of \’Does my butt look big in this?\’ You want to know the answer and at the same time you don\’t…all the while knowing what the answer will be. Yes, it\’s horrifying …
HOW TO MAKE YOUR CUSTOMERS LOVE YOU… (CHOCOLATE NOT INVOLVED) It is not just your imagination or just a hectic week. The pace of life really is faster. And getting faster all the time. Technology is NOT simplifying our lives. Yes, it is making us more productive, but the very real increase in our productivity …
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YOUR BEST MARKETING TOOL IS $3 Sure as spring follows winter, your business has seasons, holidays and cycles– if for no other reason than your customers and suppliers do. How to best get in synch with your business’ seasons to drive sales? A marketing calendar. A 52-week calendar that cues you when to adjust your …
OccupyLA is slated to come down today, I’m proud of all the young people adding their spirit and support. This country needs you. I’m also proud of the city I live in, Los Angeles has been really peaceful and in general well supported by our Mayor Antonio Villaraigosa. Wish I could contribute more, but as …
FREE DESSERT – WHAT\’S YOURS? My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign and the first time I walked in realized I’d been passing it by for years. But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they know. What …
