How to Use Your Lemonade Stand Experience to Succeed in Business Lemonade stands have been teaching kids about how to run a business for generations. Remember the old Peanuts cartoon where Lucy dispenses advice instead of drinks for five cents, and then Snoopy undercuts her for two cents? Even if your neighborhood was less competitive …
DO YOU KNOW YOUR MARKETING ACRONYMS? Marketers at every level enjoy bandying about a few trendy acronyms to explain their work. Here are some of our favorites: Baby Marketer CTA, CTR, CMS YA Marketer TOFU, MOFU, BOFU Mature Marketer ICP Boomer Marketing Boss Whitepaper And here’s what they all stand for – CTA – Call …
Be Seen. Be Heard. Be Known. 5 Easy SEO Strategies to Use in Your Marketing and PR Campaigns There is nothing worse in business than doing great work and having no one see it. Businesses that can’t be found today are doomed to fail tomorrow. Search engine optimization helps your content rank higher in search …
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WHY IMAGINARY PEOPLE DON\’T BUY Marketing works well when it\’s targeted, but you need know who you are selling to. For that to happen every business needs to know their customer avatar. But what is that exactly? Customer Avatar An avatar is a representation of a person who is real and has real problems that …
ARE YOU THE PROBLEM WITH YOUR MARKETING? In marketing you need commitment, consistency and a plan. At Black Ink PR we are dedicated to helping small and medium businesses that need to outsource their marketing. We\’re like a CMO for those who don\’t have full time staff, the resources or can\’t manage it themselves. But no matter …
7 STEPS TO EFFECTIVE MARKETING Marketing your business goes beyond presenting a product or service to the public for purchase. Consumers today are not content to buy what you market just because you tell them to. They research on their own, on their own time, before making the purchase decision. Here are some tips to …
Reputation Marketing will help take your business to the next level! Good reputation marketing means money for the rest of your life. You should never underestimate the cost of a poor reputation. If you don\’t have a good reputation now, you might as well be out of business. A good reputation in today\’s business world …
MARKETING LESSONS FROM PT BARNUM “Without promotion something terrible happens. Nothing!” declared Phineas Taylor Barnum, 19th century entertainer, businessman and circus king. And he was right. When he passed away in 1891 at the age of 80, he was so well known, he was given more column inches than any other celebrity who had …
LESSONS FROM KATHY GRIFFIN: FORGET KNOCKING ON DOORS, WHERE\’S YOUR SIDE WINDOW? It took the comedian Kathy Griffin a long time to find success. She knocked on hundreds of showbiz doors until in her own words, she found \’the side window\’ and phenomenal success followed. Until then, no matter how hard she tried, as …
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