How to Use Your Lemonade Stand Experience to Succeed in Business Lemonade stands have been teaching kids about how to run a business for generations. Remember the old Peanuts cartoon where Lucy dispenses advice instead of drinks for five cents, and then Snoopy undercuts her for two cents? Even if your neighborhood was less competitive …
DO YOU KNOW YOUR MARKETING ACRONYMS? Marketers at every level enjoy bandying about a few trendy acronyms to explain their work. Here are some of our favorites: Baby Marketer CTA, CTR, CMS YA Marketer TOFU, MOFU, BOFU Mature Marketer ICP Boomer Marketing Boss Whitepaper And here’s what they all stand for – CTA – Call …
Three Super Simple Tips to Improve Your Businesses “Likeability Factor” (Especially if you have a challenging topic) Don’t know where to start somedays? Start by asking “How can my business be more friendly and approachable?” When businesses work well, customers feel part of their tribe and return often with their dollars. Everyone wants to do …
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FREE DESSERT – WHAT\’S YOURS? My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign, and the first time I walked in I realized I’d been passing it by for years. But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they …
Content Strategy 101 Your brand\’s content will only be as effective as the strategy you use to create and promote it. Otherwise, you will miss out on reaching a large segment of your target audience. You need to make sure your content is speaking to your audience in a way that is relevant to them, …
The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent …
3 Marketing Sins You Must Never Commit Marketing is the path to a successful business, but only if done right. Putting your message out in front of people can create customers, but it can also prove to be a waste of time and resources when not done correctly. Unfocused marketing is like flushing time and …
8 Marketing Resolutions For 2021 You Can Actually Keep 2020 may have taught us a thing or two about best laid plans… But this year, we\’re setting resolutions that are invaluable for your marketing strategy and, better yet, easy to keep! Set Your Intentions Before you start, take some time to think. This is the …
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SUREFIRE WAYS TO SUCCEED ON SOCIAL MEDIA NOW Are you tired of hearing the phrase \”in these unprecedented times?\” Join the club! Yes, we know, it’s unusual and wonky. In a world that has gone digital-first quickly, it\’s easy to be overwhelmed and resort to the same old phrases and ideas. But don’t copy cat …
Be Seen. Be Heard. Be Known. 5 Easy SEO Strategies to Use in Your Marketing and PR Campaigns There is nothing worse in business than doing great work and having no one see it. Businesses that can’t be found today are doomed to fail tomorrow. Search engine optimization helps your content rank higher in search …
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